GoCompare.com's "Gio Compario opera singer" by Chris and Siân Wilkins has been voted the ad that people "love to hate," according to research by J Walter Thompson. MoneySupermarket’s "epic strut" by Mother was voted the nation’s second favourite ad they love to hate. Cillit Bang's "bang and the dirt is gone! With Barry Scott," by JWT, took third place. The research from JWT found 70% of consumers think modern ads are more creative than in the past.