• by Richard Whitman , Columnist, October 1, 2015

It's Advertising Week -- and that's the joyous time of year when it's time to celebrate all things advertising and for everyone who has anything to do with advertising to hop on stage and share their deepest, most inner thoughts about their brands, their clients, their jobs and their work.

At a session on Wednesday, Droga5's David Droga took the stage with Google Head of Marketing Lorraine Twohill to discuss mobile and the rollout of the new Google logo. While the logo, for the most part, was well received, Twohill shared with the audience there were moments of major fear along the way.

Of that fear, she said: "When you work on something like that for months, you're just petrified and terrified. Even though a logo feels like a small thing, it's actually a very big deal, because this is a very loved brand. And logo changes don't necessarily always land very well. So we were petrified that the world was just going to universally vomit when we put this thing out there. Thankfully, they didn't. We got a very nice response. We lived through it and survived, but it was stressful."

Droga, who has worked with Google on several endeavors,  found some humor in that comment and it's apparent adoption as some type of new metric, adding, "I like that that was the benchmark. Did the world vomit or not? Job done." 

Responding to The New Yorker's apparent hatred of the smiling "e" at the end of the logo, Twohill noted it was Google Doodle head Ryan Germick, who was behind it, saying: "There was a lot of angst internally about changing this logo. Ryan wrote to us and said, 'Could you at the very least tilt the 'e,' so it's smiling?' So, that's Ryan's 'e.' "