Costa is looking to further integrate Periscope into its marketing strategy as it looks to reach a new audience with its quality message.
Earlier this week, Costa
live-streamed its first Periscope event, which challenged multiple baristas to craft flat whites with different florette designs. The event lasted for one hour and viewers were able to suggest designs
and vote for the winner. The brand’s event generated 1,200 viewers and over 25,000 likes, with a quarter of viewers watching the entire broadcast.
Read the whole story at Marketing Week »