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Facebook Helps Brands Gauge 'Reactions' To Ads

Facebook has introduced its take on the "dislike" button in a move that should help improve advertising on the site by giving brands more feedback on what consumers really think of their ads. Dubbed "reactions," the feature is currently being tested in Spain and Ireland ahead of a wider rollout, and will allow users to express emotions labelled "love," "haha," "yay," "wow," "sad" and "angry" via emojis that appear when people hold the like button. There will be counts for each emoji at the bottom of a post.

Read the whole story at Marketing Week »

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