- The Drum, Monday, October 12, 2015 7:34 AM
The UK's leading brand-side marketers are trying to put together a coherent strategy to help tackle the thorny issue of ad blocking and are looking to trade body ISBA to help align their efforts.
ISBA will host a workshop on the issue in the coming weeks in order for its members to devise a cohesive strategy to aid their media distribution partners on ad blocking -- an issue that few on
the buy-side of the industry have spoken publicly about.
Read the whole story at The Drum »