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Google AMP: Impact On Publishers

Web sites that opt into the Accelerated Mobile Pages (AMO) framework aim to benefit from speed improvements since the content templates share common elements and components, leading to between 15% and 85% improvement in speed and performance, writes Kenny Chung, citing stats from Google. The framework is sort of a Web service meant to simplify HTML, CSS and JavaScript code, resulting in a stripped down page that only includes the most vital content such as text, images, videos, and site ads. Chung takes us through the differences, providing images to demonstrate the changes.

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