• Search Engine Watch, Friday, October 16, 2015 12:56 PM

Web sites that opt into the Accelerated Mobile Pages (AMO) framework aim to benefit from speed improvements since the content templates share common elements and components, leading to between 15% and 85% improvement in speed and performance, writes Kenny Chung, citing stats from Google. The framework is sort of a Web service meant to simplify HTML, CSS and JavaScript code, resulting in a stripped down page that only includes the most vital content such as text, images, videos, and site ads. Chung takes us through the differences, providing images to demonstrate the changes.

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