Around the Net

Digging Deeper Into Nielsen's New Measurement Plans

  • Adweek, Wednesday, October 21, 2015 1:27 PM
The ratings service has talked about a total media measurement tool for year. Now, it's really coming. "What we're acutely aware of is our measurement underpins $70 billion worth of advertising," says EVP Megan Clarken tells Advertising Week. 

Read the whole story at Adweek »

Next story loading loading..