• by Amy Corr  @MediaPostOTL, October 27, 2015

General Mills is doubling down on its promise to remove all artificial colors and flavors from its cereals, and the one to suffer is the beloved Trix rabbit. The brand launched an adorable online campaign that serves as a casting call for real rabbits adorable enough to replace the 57-year-old cartoon mascot -- temporarily, at least. The 55-second video is too cute. There's an off-camera fan blowing on the fur of adorable rabbits as they strike their realest poses. The rabbits come in all shapes, colors and sizes, and some don costumes. I love the bunny wearing a headband and ready to conquer the gym. Pet bunny owners can submit their pet online by Nov. 8 and view applicants using the #RealTrixRabbit hashtag. The winning rabbit will be featured on its own limited-run Trix box in the rabbit's hometown. After that, the iconic Trix Rabbit will return. See the video here, created by McCann New York.