Arnold Worldwide added four to its creative department. Rua Perston and Matt Cramp were named associate creative directors, based in Boston. They will report to Jim Elliott, global chief creative
officer. Both previously served as senior creatives at Innocean Australia. Craig Wood was named innovation director, based in the New York. He will report to Matt McGregor-Mento, director of creative
technology. Wood previously served as product & innovation director at mcgarrybowen. Lastly, Brice Rogers was named conceptual director, based in New York office and reporting to McGregor-Mento.
Rogers was previously a senior art director/designer at AKQA.