• by Erik Sass , November 6, 2015

Online women’s lifestyle publisher TotallyHer has entered into an exclusive advertising partnership with fashion site Moguldom Media’s StyleBlazer.com. The move that will allow them to offer advertisers greater reach, as well as access to new formats and executions.

Under the terms of the ad sales representation agreement, TotallyHer is assuming responsibility for selling StyleBlazer’s ad inventory across all categories, including video, content marketing, social media campaigns and display ads.

StyleBlazer targets urban millennial women with style and fashion content created with an inclusive outlook that showcases women of all body type and ethnicity. Content includes makeovers, expert interviews, industry news and coverage of street style trends.

The new partnership comes close on the heels of another ad sales representation agreement between TotallyHer and YouBeauty.com, the beauty and wellness site  founded by Dr. Mehmet Oz and Dr. Michael Roizen. It gives TotallyHer responsibility for selling YouBeauty ads. That agreement spans content marketing, social and display advertising.

TotallyHer owner Evolve Media noted that the addition of StyleBlazer boosts TotallyHer to fifth place in comScore’s fashion, beauty and style vertical, based on the online measurement firm’s figures for September traffic.

According to comScore TotallyHer reaches 9.8 million unique visitors per month, while StyleBlazer reaches 3.6 million and YouBeauty.com reaches 1.2 million, for a combined total of 14.6 million unique visitors per month.

In September, Evolve Media appointed Jennifer Catto senior vice president of integrated marketing, overseeing marketing strategy and research for its three main publishing divisions: TotallyHer, men’s lifestyle site CraveOnline, and Martini Media.