Commentary

Tinder Changes Algorithm

Tinder, the world’s favorite app for getting laid meeting new people, has adjusted its profiles and matching algorithm to allow users to add new information including employment and education, the company announced in a blog post this week.

By adding their employment status and educational background, Tinder users can find out that a potential match went to the same school or works in the same industry (not that this necessarily means they’d make a better match, of course -- I’ve noticed doctors, for example, often go out of their way not to date other doctors).

To add job and education information, users just have to update or edit their profiles and confirm they want to share this content from their Facebook profiles. They can also chose how much to share, or not to share at all. However in the blog post Tinder noted that people who share education and job information get more matches; horndogs take note!

Tinder is also rolling out a new way of displaying user information called “Smart Profiles,” which will highlight the most relevant information about a potential match under their name. That can include social connections like shared friends, or (as noted above) that they went to the same school.

Last but not least, Tinder is also introducing a new messaging interface; among other improvements, it separates your matches into two groups based on whether the user has started chatting with them or not. People the user hasn’t messaged are listed above those they’ve already sent a message to.

The revamp comes as Tinder owner Match Group prepares for its initial public offering with the goal of raising $537 million, valuing the company at around $3.4 billion, according to The Wall Street Journal. Match plans to sell 33.3 million shares with a debut price of $12-$14. In its filing the company revealed that it plans to boost its revenue, in part, by ramping up the number of ads it sells on Tinder.
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