TBWA\Chiat\Day LA named Jerico Cabaysa as managing director on the Gatorade account, which the agency has handled since 2008. Cabaysa will lead the Gatorade team on all U.S. and global brand
initiatives and report to Luis DeAnda, president of TBWA\Chiat\Day LA. This is a return to the agency for Cabaysa, who began his career working as an account executive on the Playstation, XM Satellite
Radio and Rock the Vote accounts. Most recently, Cabaysa was an account director at Wieden + Kennedy New York on the Jordan and Sprite brands. He led team that produced Jordan's #RE2PECT campaign to
honor Derek Jeter's retirement season. Prior to W+K, Cabaysa was an account director at 180LA, where he led the adidas basketball account and helped launch NBA star Derrick Rose's signature shoe. He
also spent time at Oakley, where he served as global marketing director, leading advertising and creative for the brand. "Jerico has solid agency and client side experience combined with a keen
understanding of sport and youth brands, as reflected in the award-winning and culturally engaging work he's been involved with," said DeAnda. "We are thrilled to have him back in the building."