Now, “Nonprofits can tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal for year-end drives, themed campaigns and special projects,” Naomi Gleit, vice president of product management at Facebook, explains in a new blog post.
Simplifying the fundraising process, users can now donate in just a few taps and share their donations with friends. To encourage more donations, all shared posts will also include a Donate button.
Now, nonprofits can also feature a Donate button right on their Page
Among its billion or so daily active users, Facebook says more than 150 million are currently connected to a nonprofit cause.
The social giant has been testing different ways for nonprofits to fund raise on its platform since 2013. Among other efforts, it has also partnered with organizations to create donation campaigns after major natural disasters, like the Nepal earthquake.
Partner organizations presently include Mercy Corps, National Multiple Sclerosis Society and World Wildlife Fund.
In 2010, Facebook founder and CEO Mark Zuckerberg joined a growing number of entrepreneurs that have pledged to give the majority of their wealth to charity.