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ITV Programmatic Deal To Sync TV With Online Ads

ITV has become the first broadcaster to offer brands the chance to sync their TV spots with online ads under a new partnership with programmatic ad platform RadiumOne.
The move is designed to extend reach to include people who may be watching the TV programme but start multi-screening during the ad break or those who fit the target group of the TV ad but were not watching TV in the first place, but are currently online.

Read the whole story at Decision Marketing »

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