Around the Net
Jaguar Marketing Car Connection to Apple Watch
- Mobile Marketer, Monday, November 23, 2015 11:35 AM
British automaker Jaguar is betting on a different market sector to take off with its 2017 XE. Apple Watch connectivity is chief among the new vehicle’s innovations. While the future of wearables is still uncertain, the compatibility positions Jaguar as a technological savvy brand determined to appeal to the desires of its consumers on an individual basis. Jaguar has a recent history of placing technology as one of its foremost innovations and areas of development, and the new XE is no different. With the Apple Watch, consumers can monitor fuel from afar, lock and unlock the vehicle and turn on heating or air-conditioning and monitor the vehicle’s temperature.
