Commentary

TV Programmatic & The Snow Cone

  • by , Op-Ed Contributor, November 25, 2015
A New Yorker cartoon:

A man and his young son walk up to an ice cream truck on the street corner. The vendor is an Eskimo. The man and his son request a snow cone. The vendor responds, “You have to be more specific – my people have more than four hundred different words for snow cone.”  

A TV programmatic cartoon:

An advertising agency media executive and a marketer walk up to a cavalcade of TV programmatic vendors at a media convention. The advertising media executive requests a TV programmatic proposal for his client from each vendor. A vendor responds, “You have to be more specific – my people have…” and offers a sampling of TV programmatic flavors:

This post was previously published in an earlier Audience Buying Insider. 

1 comment about "TV Programmatic & The Snow Cone ".
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  1. Dave Morgan from Simulmedia, November 25, 2015 at 2:08 p.m.

    Love it Mitch!

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