Butler, Shine, Stern & Partners (BSSP) hired Jackie Coffey as director of performance Mmrketing, a new position. Most recently, she was associate director of digital strategy at GSD&M, where
she oversaw efforts across digital channels for clients like Whole Foods Market, United States Air Force and Chipotle. Prior to that, Coffey was a digital media supervisor and planner at Boston-based
Hill Holiday, leading digital media strategy and development for Liberty Mutual Insurance, CVS, Cigna and TJX. "We've seen great growth in our programmatic media offering, and we've been wanting to
bring that and search, in conjunction with our analytics practice to the next level," said Greg Stern, CEO of BSSP. "By further strengthening our performance marketing capabilities, we can continue to
differentiate the agency and fuel growth. Along with technology, our investment in great talent like Jackie is critical to how we evolve as an agency."