• by Jess Nelson , December 2, 2015

Bluecore today announced a $21 million Series B round to expand its workforce and enhance its marketing technology. Wednesday's announcement also celebrates a tremendous period of growth for Bluecore, which has added $1 million in annual recurring revenue (ARR) every 45 days.

Bluecore’s success lies in its ability to effectively handle massive volumes of data. It helps retailers increase email engagement by leveraging and capitalizing on real-time behavioral customer data in conjunction with a brand’s product catalogue.

“The value of personalization is undisputed,” says Fayez Mohamood, CEO of Bluecore. “The question is less about whether one should personalize content, but far more about how. Traditional marketing stacks shove data, the key component of personalization, into silos that are nearly inaccessible to marketers. Giving marketers direct access to a platform that analyzes and takes action on terabytes of behavioral data on the fly makes email personalization a reality.”

Bluecore plans to double its current roster of 60 employees to 130 by the end of 2016, and Mohamood says an investment focus will be technology infrastructure and how the company can scale how it ingests and analyze terabytes of customer data.

Additional investments will be made across engineering, sales, data science, and for international expansion.

Mohamood says Bluecore will continue to have a focus on email and eCommerce, but will also explore opportunities in new verticals and marketing channels, such as display and mobile.

Today’s Series B round was led by Georgian Partners and included previous Bluecore investors FirstMark Capital and Felicis Ventures. It brings Bluecore’s funding up to $28.2 million since 2013.