Spreaker, a San Francisco-based podcasting platform that lets users stream and create shows, announced it has joined the a2x audio ad exchange powered by Triton Digital, an audio industry tech provider.
Spreaker’s pre-roll audio podcast inventory will be available on the exchange in 2016. Other publishers on the exchange include Spotify, Rdio, Cumulus, Slacker Radio, CBS Radio, MLB.com Gameday Audio, Entercom and Live365.
On Spreaker’s blog, the company said users often request the ability to generate revenue from their shows. “Now, we’re taking an important step to developing a monetization program that you can really benefit from,” the blog said, adding that early next year, the platform will offer more details on how users will be affected by the development.
Triton Digital’s a2x uses predictive modeling and audience targeting based on format, genre, geography, demo, gender, and 1st and 3rd party data, its site says.
Recently, Edison Research and Triton Digital estimated that 115 million Americans, or more than a third of the population, listen to online radio and stream audio content weekly.
In August, Real-Time Daily reported that Acast, a Swedish podcasting app, joined the a2x audio ad exchange.