Featuring "absolutely nothing," the ad -- which debuts on TV this weekend -- shows 30 seconds of a completely white set with just a voiceover. The voiceover promises the spot will feature no
celebrities selling turkeys, no make-believe families around the Christmas table and no people dancing in supermarkets with silly Christmas hats. It does manage to squeeze in one little brand push,
however -- "have a break, have a KitKat," it encourages.
Read the whole story at Marketing »