Around the Net
Google Set To Enter The Fight Against Ad Blockers
- The Drum, Tuesday, December 8, 2015 6:50 AM
Google is positioning itself at the vanguard of the industry's fight back against ad blockers, with the continued rollout of its paid-for content model as it tries to figure out how best to introduce ads to its joint industry initiative Accelerated Mobile Pages (AMP). Google Contributor, which lets users see less ads in return for a monthly payment, is to be rolled out in the UK in the early part of 2016, having been in beta since earlier this year in the USA.
