Perhaps invigorated by the fresh air in Park City, UT, panelists aren’t pulling any punches at MediaPost’s Email Marketing Summit, on Tuesday.
As an email marketer, “You
make in five hours what [your company’s social media team] makes all year,” said Spencer Kollas, VP of Global Deliverability Services at Experian Marketing Services. Boom!
Confident or not, Kollas and his peers admitted that the playing field is changing right before their eyes.
In particular, Facebook Messenger and other messaging services are threatening to
make email a marginal medium. As an email marketer, “You’re going to be part of messaging,” said Keith Pape, VP of Marketing & Digital Engagement at One+K.
To that end,
Jared Blank, CMO of DealNews, envisioned a day in the not too distant future when company’s employee a VP of messaging.