San Francisco-based Transparent House, a "next-generation creative agency," is doing the virtual reality thing for the holidays this year. The agency has created a "groundbreaking virtual reality holiday card" in the form of a branded Google Cardboard viewer along with accompanying mobile apps.
The VR app, which they are calling Happy VR, offers up a holiday streetscape experience of San Francisco's Russian Hill neighborhood. Recipients will then be able to place themselves on the corner of Taylor and Washington Streets in the historic neighborhood. The app will let viewers explore the streets in 360-degree, stereoscopic 3D VR. Viewers can check out the holiday decorations, enjoy Bay views or view the Transparent House team, which apparently will be riding around the neighborhood on a cable car.Of the holiday effort, Transparent House Partner and Co-Founder Denis Krylov said. “We wanted to invite clients to celebrate the holidays with us in the city we’ve called home for over 10 years. And what better way than to bring them right into an urban streetscape full of clanging cable car bells, festive decorations and bustling holiday cheer.”