Around the Net
Spotify Hopes Year Review Will Boost Brand Engagement
- Marketing Week, Wednesday, December 9, 2015 6:28 AM
Spotify is to launch its “most concerted” global marketing effort to date to support its ‘Year in Music’ initiative. The concept allows users to create a personal review of their listening habits over the last 12 months, in order to build long-term relationships with users by boosting engagement.
