• Wall Street Journal, Wednesday, December 9, 2015 8:35 AM

Interesting take on the AOL On network by Mike Shields in the Journal. AOL On syndicates 2.5 million videos from media companies like NBCUniversal, Martha Stewart Living Omnimedia and Reuters and places videos on 2,500 websites. The distribution at scale helps the publishers earn more revenue from lucrative advertising that runs along with the videos. However, Shields notes that "some of the network’s partners worry that there’s little tracking of where exactly AOL On is placing their videos. These media companies are concerned that the video content and its accompanying advertising are placed on obscure blogs or websites they are not that familiar with." Among the publishers who have pulled out completely or partially: ESPN, Rodale, WatchMojo, Shape Magazine and The Knot citing, in part, the lack of transparency, people familiar with the situation report.

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