Folgers is the presenting sponsor of the installation, which is a free, interactive holiday season event featuring four life-size Gingerbread Houses.

The event opened Dec. 8 and will run until Dec. 22.

Taste of Home editor-in-chief Catherine Cassidy said the magazine was "thrilled" to work with Folgers and share festivities to bring the Gingerbread Boulevard to life.

The cooking publication also partnered with Shazam to bring an interactive mobile experience to Gingerbread Boulevard. Park visitors can use the Visual Shazam recognition technology to virtually travel inside each house from their phones.

Visitors will get a 360-degree view of the inside of the gingerbread homes and will be able to click on hot spots where they can take selfies inside the houses. They can also find exclusive holiday traditions content from Folgers.

Each house on Gingerbread Boulevard features life-size candy decorations from Mars Chocolate, including M&M'S, Twix, Snickers and Dove Chocolate.

Taste of Home will be distributing free Folgers Coffee and Mars Chocolates, along with books and magazines.