Vivint Builds Awareness Through Search, YouTube

Jason Owen, VP of Acquisition, Vivint, a company that connects home and personal devices through the smarpthone, continually needs to create campaigns that drive awareness. He presented Friday at the Search Insider Summit, detailing the conversion path from awareness to sales. The company designs smart home networks, competing with technology companies likes Google Next and others. The company found that running YouTube preroll ads along with search campaign generated 17% lift on desktop and 19% on smartphones.

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