Nonprofit digital marketing company Informz, Inc. announced today that Impexium's management software will soon fully integrate with Informz’s email marketing and automation platform.
Informz offers a specialized email marketing and marketing automation platform for associations and nonprofits that enables marketers to manage all online communications from one interface. Its
platform can be integrated with third-party data services such as Impexium to minimize manual processes, streamline efficiency, and maximize the ability to target and personalize email messages.
Impexium’s membership management platform will add real-time insights and interactive analytics to Informz customers who can now personalize emails with Impexium’s data. Additional
features include the ability to build target groups in Informz with Impexium’s distribution lists and to view email activity history and preferences of individual subscribers.
“We
are excited to welcome Impexium as an integrated partner,” states Joe Tyler, CEO of Informz. “The integration will allow Informz and Impexium clients to streamline processes, improve
efficiency, and create highly personalized marketing campaigns.”
The Impexium integration will be completed in two phases and is expected to be complete by the end of Q1 2016.
Email marketing is a popular promotional tactic for nonprofits and the non-profit industry has an estimated average open rate of 25.45%, according to MailChimp’s December 1 benchmark report.
This is one of the highest industry averages of the 46 markets MailChimp compares and the nonprofit sector only lags behind the video and photo industry (26.75%), religion (26.32%), sports (26.10%),
government (26.52%), hobbies (29.02%) and arts and artists (27.70%).
Today’s announcement marks another integration in a busy few months for Informz.
In October Informz announced
the integration of Higher Logic’s community engagement platform to drive online community participation through email marketing. YourMembership’s membership engagement platform also
announced its integration with Informz in August to allow marketers to customize subscriber experiences.