• by Amy Corr  @MediaPostOTL, December 30, 2015

VML hired Craig Elimeliah as director of creative technology, a new position at the agency. He joins VML from RAPP, where he led digital innovation efforts. Elimeliah will oversee creative technology and will work across VML's creative, strategy, and platforms and experiences teams. He will work across VML clients in New York such as Dell, LEGOLAND Florida Resort, Motorola, S&P and Xerox. Elimeliah will report to Jeff Geheb, chief technology officer at VML. "Increasingly, our clients are asking us not to solve marketing problems, they are asking us to understand how technology can transform their business," said Geheb. "And with Craig's leadership and new role, we'll have a new type of technology leader that can push our creative thinking forward through an understanding of technology." Added Elimeliah: "Our goal with the creative technology team will be not to disrupt, but to build the team organically so that we're able to bring these two worlds together for true integrations within the agency and for our clients' businesses."