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Cuisinart Makes It Easier to Scan & Register Products With Smartphone & Email

Cooking appliance manufacturer Cuisinart is working to make it easier for consumers to connect with its brand digitally. The company is using a new registration system called Registria, that allows customers to scan product codes with an app on their phone in order to automatically register their products via email or mobile, rather than having to go online and fill out a form. This adds ease to the customer experience and helps Cuisinart access its customers' demographic and purchase data.

Read the whole story at Direct Marketing News »

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