Cooking appliance manufacturer Cuisinart is working to make it easier for consumers to connect with its brand digitally. The company is using a new registration system
called Registria, that allows customers to scan product codes with an app on their phone in order to automatically register their products via email or mobile, rather than having to
go online and fill out a form. This adds ease to the customer experience and helps Cuisinart access its customers' demographic and purchase data.
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