Around the Net
Opportunities In Marketing Automation
- KISSmetrics, Tuesday, January 5, 2016 12:18 PM
Marketing automation is as important for small and-medium-sized businesses as it is for large ones. Marketers can identify activities for automation by looking for repetitive tasks backed by data or logic. Often activities involve simple decision-making or are rules-based, explains Sophia Solanki, who details some opportunities that reside in lead tracking, social, content marketing, onboarding, and more.
