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Making Sense Of Twitter's Conversational Ads

  • Campaign, Monday, January 11, 2016 6:58 AM

Conversational Ads is a new advertising format from Twitter that enables brands to create ads that users can then personalise and share with their own followers. By clicking one of the calls to action a user will initiate a new Tweet window that will already contain a pre-populated Tweet with messaging crafted by the advertiser. It’s basically reducing the steps in the journey for any user looking to show some love and support for a brand – a complicated and slightly evolved version of a Facebook like? Or an Instagram heart? 

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