• by Amy Corr  @MediaPostOTL, January 18, 2016

Energizer Holdings tapped Camp + King as its agency of record, following a review. TBWA/Chiat/Day previously handled the account. With the selection of a new agency, the brand aims to engage in broader conversations with consumers and build new energy around the Energizer Bunny. The agency will handle traditional and digital work for both Energizer and Eveready brands. "Our strategy at Energizer is driven by our unparalleled knowledge of consumers' wants and needs," said Michelle Atkinson, chief consumer officer at Energizer. "We know what consumers want in their power and lighting products, and we also understand that they expect to engage in conversations with us in new and exciting ways. Our partnership with Camp + King brings us the right strategic and creative talent to do more with our iconic characters and power these new consumer connections." Added Roger Camp, co-founder of Camp + King: "The opportunity to introduce the Energizer Bunny to a new generation is a dream assignment and career highlight. Building on such a long-standing heritage is daunting, but that's exactly what makes it so exciting. We can't wait to get started." Energizer spent roughly $45 million on measured media, according to Kantar Media.