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InMobi Would Give Microsoft Some Mobility

  • DazeInfo, Tuesday, January 19, 2016 2:40 PM
An in-depth analysis of Microsoft's potential acquisition of InMobi suggests that not only is InMobi's technology "far superior than the ad networks that Microsoft previously had," the app-based approach gives Microsoft a head start and "catapults them straight into the top three spots," according to Amartya Baidya. The reported price suggests it will cost Microsoft $2 billion.

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