Around the Net
Digital And Integrated Marcoms Agency Merger Deals On The Rise
- The Drum, Wednesday, January 20, 2016 6:46 AM
The number of merger and acquisition deals involving integrated marketing services agencies rose last year while digital agencies continued to be the most popular sector for investment, according to annual research released by Results International. Full-service digital agencies were once again the largest sub-sector in terms of marcoms M&A deals internationally during 2015, with 29 deals taking place involving such businesses in the final three months of the year alone, 12% of all deals globally.
