Dieste promoted Ciro Sarmiento from executive creative director to chief creative officer. Dieste's previous chief creative officer Paco Olavarrieta, will remain with the agency as a "Craft-Maestro,"
working on specific creative projects. Sarmiento joined Dieste in 2013 as an executive creative director reporting to Olavarrieta. "Ciro is one of the most accomplished creative executives in our
field, respected and admired by our team, our clients and praised by his industry peers," said said Greg Knipp, CEO of Dieste. "And we felt like he was ready to take the helm of chief creative
officer, giving continuity to the great momentum we have as an agency." Added Olavarrieta: "When I invited Ciro to join the agency I knew that I had found a potential candidate to succeed me as
Dieste's CCO. And for the last year Greg, Tony Dieste, Ciro and I worked together on a succession plan, giving Ciro all the tools and support needed for a harmonious and successful transition."