Around the Net
Mondelez Consolidates Adult Confectionary Into Maynards Bassetts Brand
- Marketing Week, Monday, January 25, 2016 7:03 AM
Mondelez is relaunching Maynards Bassetts as one brand as part of an ongoing partnership in a bid to fight declining sales across the adult candy market while increasing its market share. The entire adult candy range will come under the Maynards Bassetts branding, and will see a packaging redesign and launch of Bertie’s Jelly Mix to cement the relationship. According to figures supplied by Mondelez, the new brand will be worth GBP127.9m and will have a 18.4% share of the market.
