Commentary

Trump's Absence Tests Whether Debates Can Thrive Without Him

And now the test we’ve all been waiting for (but dreaded it would come): Can these nationally televised (and streamed) Republican debates still draw astronomically high ratings without Donald Trump?

He’s the real draw here. And the effect of his absence on the stellar ratings the news channels have become accustomed to scoring with these debates is the real issue causing consternation for Fox News Channel execs. They’re looking at a debate Thursday night without the star of the show, who decided this week would be a great time to throw a hissy fit over Megyn Kelly. Will the ratings take a nosedive?

Plenty of pundits have already weighed in on what a childish maneuver this is, so there’s little that can be added by saying the same thing here. Fox News Channel and all the other cable news channels, broadcast networks, late-night comedy shows and morning talk shows that depend on appearances by Trump to boost their ratings don’t really care about Trump’s childish behavior anyway, just as long as he does it on TV during one of their debates or shows.

This time, however, Trump won’t be throwing this particular tantrum during Thursday night’s debate (unless he changes his mind later today and tries to get back in) -- which means Fox News won’t benefit from the prospect of Trump going at it with Kelly on live television. So what’s a pugnacious news channel to do? Do they plan a line of questioning that keeps the spotlight on Trump even if he’s not there? Or do they ignore him in favor of other issues?

The guess here is that they will try to do both. Questioning the other candidates about Trump -- perhaps asking them to react directly to his decision to withdraw because mean ol’ Megyn Kelly might ask him tough questions -- would be an obvious and journalistic line of inquiry, since Trump’s decision has made so many headlines this week and he is, of course, the frontrunner.

It would also be irresistible because it would shine the spotlight back on Fox News Channel, positioning it as the news organization that would not cave in to Trump’s demand that Kelly be removed as moderator. And it will elevate Kelly too as the prime-time newswoman who’s so tough she makes candidates for president quake and then avoid a debate where she’s asking the questions.

Questions about Trump will also give his rivals an opportunity to lambast him without having him standing a few feet away rolling his eyes and then blasting them back (although maybe he’ll favor us with some live-tweets during the show). Look for Ted Cruz in particular to address Trump’s absence whether Megyn Kelly (or fellow moderators Bret Baier and Chris Wallace) asks him about Trump or not.

Cruz can even be expected to return to the issue of Trump’s absence again and again, even after the moderators have moved on to other subjects because Cruz is the one candidate who has been most intent on attacking Trump directly (as Trump has attacked him).

Whether Trump dominates the discussion or not, the other candidates are likely glad he’s not going to be around sucking up all the air and the attention even if the viewership takes a hit.

On that subject, whether the ratings will suffer significantly remains an open question. It’s entirely possible that many will tune in to see what the debate will be like without Trump, and what Kelly and the candidates might say about him. However, if Trump decides to stay clear of future debates, that’s when the ratings will really take a dip, and stay there too.

The Fox News/Google prime-time Republican debate – live from Des Moines – starts Thursday night (Jan. 28) at 9 Eastern on Fox News Channel and FoxNews.com. The “preliminary” debate of lower-polling candidates starts at 7 p.m. Eastern.

 

4 comments about "Trump's Absence Tests Whether Debates Can Thrive Without Him ".
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  1. Paula Lynn from Who Else Unlimited, January 28, 2016 at 7:42 p.m.

    Methane gas is devouring southern California. Poisoned water claims Flint and they are refusing to replace the lead leading pipes. Just 2 non stagnant problems killing Americans. How does all of this drama contribute to helping Americans in specific terms ? How low can we, including the media, go adding to the hate fest minute by minute ? 

  2. Kenny Kurtz from creative license, January 29, 2016 at 1:03 p.m.

    Clearly, even in his absence, he was far from absent last night. And the primary reason he's not absent even in absence is because so many of us are FED UP with politicians that constantly have their fingers in the air testing the winds, and making proclamations that they have zero intention of keeping (not saying what they mean, or meaning what they say). Obama, the liberal that declared that he would do his utmost to be "the great uniter" and reach across the aisle (great reasons to elect somebody) ACTUALLY did his utmost to become the most DIVISIVE president in history, with no attempts to reach across the aisle. Dubya, who declared that he would bring some conservative fiscal sanity back into play so as to not bankrupt our future generations, and to shrink inefficient, and ineffective government down to a "more right size" while lowering the deficit (great reasons to elect somebody) SPENT LIKE A DRUNKEN SAILOR, grew the deficit, and increased the size of government making it more inefficient and ineffective than ever, while emboldening Obama to spend like an even DRUNKER sailor (at least that is to be expected from Dems promising free stuff that ain't free to garner votes).

    I think more and more people, regardless of how petulant and childish Trump is, are willing to give this "get 'er done" douchebag that has GOTTEN IT DONE in the business world a shot because he couldn't possibly be worse than a "do nothing" career politician.

    When something Trump builds is proven to have bad pipes, HE REPLACES THEM. And rest assured, he is enough of a gasbag to make sure that any infusion of gas (methane, or otherwise) that is not emanating from his very own diaphragm will be eradicated like the "loser" it is.

  3. Virginia Suhr from Lobo & Petrocine Marketing, January 29, 2016 at 1:11 p.m.

    My choice for President at this point is "None of the above" whether they be Democratic or Republican. I'm still hoping that the circus ends and someone sane shows up.

  4. Chuck Lantz from 2007ac.com, 2017ac.com network, January 30, 2016 at 4:45 p.m.

    When I was around 10 years old, and playing war games with my neighborhood buddies, the idea of building impossibly "yuge" walls to keep the bad guys out, and simple-mindedly resorting to pretend carpet-bombing, with no regard for consequences (I was just 10 years old, after all), made perfect sense. 

    Then I grew up; ... a feat that Mr.Trump, and his supporters, have apparently failed to do.

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