• by Adam Bernard , May 24, 2002

MarketItRight.com is a free service that provides more than 1,500 clear, step-by-step guides for launching comprehensive marketing campaigns. Once you have signed up and logged on, MarketItRight.com has a plethora of resources from which to learn.

For example, clicking on “Media Planning and Placement” brings you to the choices of magazine, radio, newspaper, outdoor, television, and placement without planning. Once you have selected one of those six possibilities, you can choose the plan you’d like to generate. After putting in your personal information, you become available for interested parties to contact you about your plan.

There are two kinds of users on MarketItRight.com, clients and vendors. The site’s definition of client is a small to medium-sized business, while vendors are writers, photographers, printers, ad agencies, etc. MarketItRight.com acts as a meeting place for these people and businesses.

Other advantages MarketItRight.com brings to its users are budget calculators and price guides; management tools, including checklists; reminder alerts; task lists; and quantitative and qualitative methods of evaluating projects.

The site even has a clickable sample plan that explains what each part means. While some people may find this to be too formulaic, it is perfect for those who are just getting started, or even for the experienced pro who wants to learn a few new things.