Will future marketing emails have a subscriber-driven seal of approval?
They may, thanks to SubscriberVoice, a marketing startup that formally launched its SubscriberVoice Seal on
Monday.
The real-time subscriber-driven email marketing solution gives marketers a new access route to understanding their subscribers’ needs and preferences, which can then be used to
tailor email campaigns to target that specific niche.
The business intelligence tool gives customers an opportunity to provide unstructured and structured data on their experiences with
email marketing. Marketers could also leverage the solution to identify and address reasons behind any churn and adapt their marketing strategies based on consumer preference.
The Subscriber
Voice Seal is activated by copying and pasting the SubscriberVoice Seal code text into email marketing templates and it can be integrated with any email provider, including MailChimp, Constant
Contact, IBM’s Silverpop and Salesforce Marketing Cloud.
Current partners utilizing the SubscriberVoice Seal include SmartPak, The Bouqs Co., Build.com, Craftsy, Pharmaca, Boston College
and US Sailing.
SubscriberVoice aims to give email recipients a voice in how they are marketed to, and claims this type of trust-building exercise will inevitably result in increased brand
loyalty and customer retention.
One problem with this assertion, however, is that email best practices already steer away from one-way general marketing messages. The exponential increase that
Personalization brings to email marketing ROI is no longer a question, but a given fact.
SubscriberVoice states that the seal will provide a way for consumers to credibly identify and engage
with the brands that value their feedback. Email Marketing Daily reached out to SubscriberVoice about what requirements may be necessary to earn the seal of approval, but they were unable to
provide any information by press time.