Richard Reed, Innocent co-founder and deputy chair of Britain Stronger in Europe, argues Britain leaving the EU would create 'insane' red-tape for businesses. Reed warned Marketing at the Business Funding Show of the dangers of leaving the EU and its "complete and unfettered access to one set of regulations for 27 countries". "We [Innocent] do business with 16 countries in the EU and one that is out. For the one that is out we have to hand sticker every single bottle with a bit of extra labelling - it is insane."