- Guardian, Friday, February 5, 2016 7:50 AM
The Guardian offers a webchat roundup with experts about the implications of programmatic on business. Among them, Luke Fenney of The Rubicon Project says, "Agencies shouldn’t view
programmatic as a separate channel for buying. Programmatic is the technology that will allow advertisers and buyers to execute their creativity more efficiently than can currently be achieved using
manual buying methods."
Read the whole story at Guardian »
