
As part of its global platform "For Those Who Truly Love,"
Zurich Insurance
Group launched a Valentine's Day campaign that allows users to digitally carve their name, and the name of the person they love, on a tree or lamppost on any street in the world.
TrueLoveMaps.com will generate, in real time, a
virtual engraving to allow lovebirds to revisit a place that may no longer be local to them. Supporting the site is a sweet video that profiles one of Europe's longest married couples: Matilde and
Paco from Spain, who have been married 72 years! The pair, who met as children, revisit Paris, a city that hold many memories for them. Paco surprises his wife by carving their names and the year they
were married on a bench overlooking the water.
Watch the video here, created by
McCann Worldgroup London.
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