AdExchanger reported that Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader. That leader is Brad Bender, an
eight-year veteran Google product management executive who manages the Google Display Network (GDN). Now, he'll also oversee Google’s programmatic buying platform DoubleClick Bid Manager (DBM)
and the ad server DoubleClick Campaign Manager (DCM). "The goal is to streamline product management and operations around Google’s programmatic products that serve advertisers by unifying
workflow across DBM, GDN and DCM," sources with knowledge of the company told
AdExchanger.
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