The New York Press Service (NYPS) and Adforce.com
announced a three-year partnership that offers advertisers a network of 750 weekly, daily, regional and culturally specific newspaper
sites in New York state. Titles include those in four city boroughs, Long Island and Hudson Valley.
Advertisers can target by audience, location, device and time of day, according to
a release from Adforce.com.
Michelle Rea, executive director, NYPS, said in a release that the partnership enables the organization's members to "generate significant income from a source of
advertising revenue that, until now, has been difficult to monetize effectively."
Adforce.com, headquartered in Dublin, provides media planning, creative, campaign management,
reporting and analytics services. Its clients include Landmark Media, Mode Media, Vice.com, Goal.com, IMDb, Amazon and CBS Interactive.