Grammy Ratings Don't Hit High Note

Like the Super Bowl a week ago, “Grammy Awards” didn’t post any new records this year.

The CBS awards show posted a Nielsen 25 million viewers -- the lowest numbers in seven years -- and a 7.7 rating among 18-49 viewers. This was down 2% from 25.3 million viewers and 9% to an 8.5 18-49 rating a year ago.

For other demographic groups, CBS posted a 9.1 rating in adults 25-54 and 6.4 in adults 18-34.

While analysts say the stats need to be put into perspective -- the event aired on a Sunday a year ago where viewing can be typically higher -- the numbers have been declining for a number of years.

Still, CBS says digital viewing of the event through its CBS All Access subscription video-on-demand service achieved record results -- its highest day ever for both time spent live-streaming (up 247%) and unique users (up 192%) over last year’s Grammy Awards.

CBS did not release any specific total numbers for live-streaming and unique users. Last year was the first time the “Grammy Awards” were streamed live.

CBS hasn’t release any specific number of subscribers with regard to CBS All Access.



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