Campaign U.S.' Todd Wasserman conjectures that programmatic creative may be the beginning of "artificial creativity" He cites job losses at AOL at Magna Global's projection thatby 2017, 80% of
advertising will be bought programmatically. And even TV ad sales are going the way of programmatic. Wasserman's piece asserts that artificial intelligence "is accelerating at such a rate that some
argue within 15 years or so, traditional creative advertising functions like dreaming up taglines and ad campaigns may be done by computers." And while it's still a ways off, some creative is already
being taken over by bots. Is this sending shivers down the spines of creative agencies yet?
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