Condé Nast today announced the expansion of its digital strategy and initiatives executive team with two new hires
and a promotion.
Brooke Ellis has been appointed executive director of digital design and UX. Stephanie Fried has been named senior vice president of research and analytics, while
Matthew Starker has been promoted to general manager of digital strategy and initiatives.
The announcements were made by Fred Santarpia, EVP and chief digital officer at Condé
Nast, who stated that the expansion of the digital strategy team is a response to the company’s “incredible progress among audiences, content delivery and distribution in digital
media.”
The new team is building and executing strategy across digital, mobile and emerging platforms. Their goal is to expand the reach of its brands, strengthen its marketing
offerings and deepen its relationship with consumers across devices.
Ellis will oversee all digital product design for the company, providing end-to-end strategies and creating user
experiences across all content platforms.
Previously, Ellis served as creative director of global design and strategy firm frog.
Fried will lead the
company’s strategy for research, audience development and analytics across the portfolio. Fried, who acts as co-chair of the IAB Research Council, joins Condé Nast from Discovery
Communications where she was vice president of digital insights and marketing.
In his expanded role, Starker will be responsible for business development, corporate acquisitions,
profit across Condé Nast’s digital products and revenue growth from social-media platforms. Previously, Starker served as vice president of digital strategy and initiatives and was
pivotal in the company’s acquisition of Pitchfork.
Last week, Publishers Daily reported on another key hire: Evan Adlman was appointed head of programmatic for the company, a newly created role signalling the
publisher’s efforts to significantly expand their programmatic offerings.