Commentary

The Patchwork Of Programmatic Law

What is programmatic law? “It’s a patchwork,” according to Gary Kibel, Partner at the law firm of Davis & Gilbert. “A lot of it is contractual,” Kibel told attendees of MediaPost’s Programmatic Insider Summit, on Monday. Also, “The federal trade commission is very involved in this [space],” Kibel notes. On the bright side, Kibel believes the FTC is “coming around.” Yes, “They are learning,” and the reality that data is now coming from a slew of sources is finally dawning on the government agency. Oh, and remember that when it comes to the various laws that have been proposed, definitions are incredibly important.

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