Bernstein-Rein hired Bryan Michurski as group creative director. Michurski joins the agency following a stint as an independent creative director and commercial director. Prior to that, he was group
creative director at Colle + McVoy in Minneapolis, where he led the re-introduction of the Indian Motorcycle. Before that, Michurski spent a large portion of his career with Martin/Williams
Advertising in Minneapolis. He worked on Target, Coleman, U.S. Bank, Sorel Boots, E-Trade, Payless Shoe Source and Polaris Industries, even creating the first Super Bowl ad for Staples Office Supply.
"Bryan is a game-changing addition to our team and his hire reflects our commitment to re-engineer the agency and the BR brand," said David Smith, executive creative director. "Our passion is to
connect consumers with brands in ways that stick, which is what Bryan has been doing his entire career for some of America's coolest brands." Bernstein-Rein also hired Chris Perkins as managing
director to run the agency's day-to-day operations and grow its business.